JanSport

For the JanSport x Stranger Things Season 5 collab, our team supported the launch with a series of social videos that blended product storytelling with the show’s iconic quirks and nostalgia.

We highlighted the limited-edition bags while grounding each piece of content in social culture, pulling in fun references, easter eggs, and nods that fans would instantly recognize. The result was a rollout that felt authentic to both brands and sparked real excitement across the community.

We brought the JanSport brand to life by literally giving a backpack the mic.

Our team personified a JanSport bag, sat it in a chair, and filmed it “answering” real viewer questions. The format was weird, simple, and Gen Z. We turned a basic product Q&A into a playful social moment that felt straight out of internet culture. It helped the brand connect with fans in a way that was approachable, humorous, and instantly shareable.

For JanSport’s Adaptive Collection, our team helped spotlight how the brand is expanding accessibility for people with mobility challenges and wheelchair users.

We created social content that centered the individuals using the products, focusing on how the adaptive bags support their already active, on-the-go lifestyles. Instead of framing disability as a limitation, we highlighted independence, movement, and creativity, showing how thoughtful design can make everyday life easier without compromising style or personality.