vertical video specialist
built for the fyp.
Kyle Schmidt
Creative direction and content production for some of the world's biggest brands. 100M+ organic views across TikTok and Instagram.
01 — Selected work
All projects ↗ Six that landed.
02 — About
About.
I've created content that's driven 100M+ organic views for brands like Windows, Xbox, AliExpress, Panasonic, Temu, and Jägermeister, with my role spanning creative direction, production, and strategy depending on what the project needed. I understand social media: what stops a scroll, what earns a share, and why. On the side, I'm building Synolo.app, an AI-powered personal dashboard that unifies your calendar, finances, notes, and more into a single workspace with agents that actually use the context. I'm deeply fluent with AI tools and comfortable building with them, not just using them. And I'm quick to figure out whatever I don't already know.
03 — AI Expert
AI for creatives.
A short deck on the tools I use, the workflows I trust, and where AI actually helps a creative team without sacrificing quality.
- Ethics, Optics, & Standards
- The New Creative Workflow
- AI Model Comparison
- Content Creation Prompting