Lead the creative for key client accounts, guide concept development, and ensure each campaign feels authentic to the brand and the platform.

Produced video and appeared as on-camera talent across major brand social channels, including Xbox, Windows, JanSport, and Panasonic.

Conceived content ideas and managed talent across platforms — building the foundation for the agency's vertical-first creative practice.

Operate a boutique social agency specializing in UGC and vertical video content for small businesses and direct-to-consumer brands.

Built and ran TikTok content for a global crypto news platform — optimizing engagement through analytics-driven adjustments.

Managed the chamber's social platforms and modernized its marketing processes for a member-driven local org.