Experience
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Accenture Song
formerly Superdigital
- Creative Lead 2024 — Present
Lead creative and set the vision for key brand social accounts, owning concept development from idea through delivery. Collaborate with creatives, producers, and strategists to ship platform-native vertical video that drives engagement across TikTok and Instagram.
Clients: Xbox, Welch's, Pace Salsa, JanSport, Jamaica Tourism.
- Creative 2023 — 2024
Concepted, produced, and directed original short-form video for major brand social channels, appearing as on-camera talent where the work called for it. Directed talent and drove creative consistency to deliver strong, platform-native performance across TikTok, Instagram, and YouTube.
Clients: Windows, Xbox, Windows Copilot, Panasonic, Pace Salsa.
- Creative Associate 2021 — 2023
Conceived and executed original content ideas, producing and editing videos while also appearing as on-camera talent for major brand social channels.
Clients: Windows, Xbox, Microsoft Copilot, Truly.
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Synolo
- Founder 2025 — Present
Founded and lead an AI-native productivity application. Designed product strategy and built a fully functioning beta application from scratch using Claude with no prior coding experience. Demonstrates ability to architect AI workflows and ship product end-to-end.
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Orchid Media
- Founder + Creative Director 2022 — Present
I run a boutique social agency specializing in UGC / vertical content services. We create engaging videos in house and in collaboration with our growing team of part-time employees.
Clients: AliExpress, Temu, Bitget, Anker, MagBak, Bambu Lab, Ekster.
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BeInCrypto
- TikTok Manager / Creator 2020 — 2021
Conception and creation of TikTok and Instagram content for the international crypto news source. Implemented strategic adjustments based on social analytics reports to enhance engagement and reach.
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Education
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B.A., Communications and Media Studies
West Chester University · Video Production Emphasis