Experience

  1. 01 2021 — Present

    Superdigital™

    • Creative Lead 2024 — Present

      Lead the creative for key client accounts, guiding concept development, and ensuring each campaign feels authentic and culturally relevant. Collaborate with a team of creatives, producers, and strategists to produce engaging, trend-aware vertical content.

      Clients: JanSport, Jägermeister, Panasonic, Pace Salsa.

    • Creative 2023 — 2024

      Conceived and executed original content ideas, producing and editing videos while also appearing as on-camera talent for major brand social channels. Supported broader campaign initiatives and managed talent to ensure creative consistency and strong performance across platforms.

      Clients: Xbox, Panasonic, WD-40, Pace Salsa.

    • Creative Associate 2021 — 2023

      Conceived and executed original content ideas, producing and editing videos while also appearing as on-camera talent for major brand social channels.

      Clients: Windows, Xbox, Microsoft Copilot, Truly.

  2. 02 2022 — Present

    Orchid Media

    • Founder + Creative Director 2022 — Present

      I run a boutique social agency specializing in UGC / vertical content services. We create engaging videos in house and in collaboration with our growing team of part-time employees.

      Clients: AliExpress, Temu, Bitget, Anker, MagBak, Bambu Lab, Ekster.

  3. 03 2020 — 2021

    BeInCrypto

    • TikTok Manager / Creator 2020 — 2021

      Conception and creation of TikTok and Instagram content for the international crypto news source. Implemented strategic adjustments based on social analytics reports to enhance engagement and reach.

Education

  • West Chester University

    B.A., Communications and Media Studies · Video Production Emphasis

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