Experience
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Superdigital™
- Creative Lead 2024 — Present
Lead the creative for key client accounts, guiding concept development, and ensuring each campaign feels authentic and culturally relevant. Collaborate with a team of creatives, producers, and strategists to produce engaging, trend-aware vertical content.
Clients: JanSport, Jägermeister, Panasonic, Pace Salsa.
- Creative 2023 — 2024
Conceived and executed original content ideas, producing and editing videos while also appearing as on-camera talent for major brand social channels. Supported broader campaign initiatives and managed talent to ensure creative consistency and strong performance across platforms.
Clients: Xbox, Panasonic, WD-40, Pace Salsa.
- Creative Associate 2021 — 2023
Conceived and executed original content ideas, producing and editing videos while also appearing as on-camera talent for major brand social channels.
Clients: Windows, Xbox, Microsoft Copilot, Truly.
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Orchid Media
- Founder + Creative Director 2022 — Present
I run a boutique social agency specializing in UGC / vertical content services. We create engaging videos in house and in collaboration with our growing team of part-time employees.
Clients: AliExpress, Temu, Bitget, Anker, MagBak, Bambu Lab, Ekster.
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BeInCrypto
- TikTok Manager / Creator 2020 — 2021
Conception and creation of TikTok and Instagram content for the international crypto news source. Implemented strategic adjustments based on social analytics reports to enhance engagement and reach.
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Education
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West Chester University
B.A., Communications and Media Studies · Video Production Emphasis