Jägermeister

D.I.C.S — Dedicated to Ice Cold Shots — was a full-scale Jägermeister commercial shoot with a crew of over 60 and more than 30 talent and extras. The production was built primarily for TV, with cutdowns planned for social, but my role was to capture the social-first assets alongside it: the vertical pieces my team needed for our own channels.

We'd concepted those social ideas ahead of time, so I knew exactly what we were after. The real challenge was logistics. I had to pull talent, props, and sets out of a packed production schedule and shoot fast, usually catching five to ten minutes with the crew as the main production moved between setups. Every grab had to be quick, intentional, and efficient to get what we needed without slowing the shoot down.