Pace

For the launch of Pace's Balsamic Strawberry Jalapeño salsa, our team set out to create visually engaging social pieces that make the new product look as good as it tastes.

These weren't built to chase organic reach like our socially-forward work. The client planned to put paid media behind them, so the brief was all about craft: rich, appetizing visuals designed to show off the flavor and make the product pop. The result was a polished set of assets ready to run as paid social.